I have to admit, I may use this sweet eye elixir too much, is that possible? The roller ball application is cool to the skin and easy to apply without having to worry about using too much pressure or rubbing too hard with your finger tips. I use it 2-3 times a day. I splash my face with water often and this goes on afterwards. I love knowing the ingredients are high end and well sourced and half the price of the clean skin care found elsewhere. I'm in my late 40's, and worth a little skin love, and this is a greatly appreciated part of my daily routine!